The brief
HPV prevention as a social campaign — taking a behavior-change message into feeds where the audience didn’t go looking for it. Different platform norms, different attention spans, same underlying message: action matters, and now is the time.
What I led
- Short-form video scripts and storyboards for prevention content — protective framing without leaning on fear
- Platform-tailored creative across LinkedIn (peer + professional tone), Meta (family + parent leaning), Instagram (visual-led), and TikTok (voice-led, short-form)
- Static and carousel creative designed for in-feed completion, not just scroll
- Campaign voice consistent across audiences and platforms
Why it matters
Prevention messaging in feed — meeting an audience that isn’t searching for the topic and giving them a reason to stop scrolling. Discipline transfers to any awareness, prevention, or behavior-change social campaign.