brand strategy · copywriting · campaigns · gtm · toronto
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Brand voice, positioning, and the copy that proves them — for teams who want strategy on the page, not just in the deck.
7+ yrs agency + in-house · 8 brands in parallel · 80→95% audience satisfaction · 25+ pieces shipped monthly
Hi, I'm Zuhra. I help brands figure out what to say and how to say it — across launches, campaigns, websites, and the in-between moments where strategy meets copy.
Currently at Havas. Previously CloudRaker, Appnovation, Operatic, Klick, and SickKids. Background in biochemistry (UofT MSc). Toronto-based. Open to the next thing — full-time, contract, or freelance.
Teams
Havas · CloudRaker · Appnovation · Operatic · Klick · SickKids
Clients
Merck · AstraZeneca · Servier · ViiV Healthcare · Grace Fertility · Everyday CF
selected work
Five case studies, one through-line:
strategy that survives the meeting and shows up on the page.
contact
Let's work together.
Brand voice, content strategy, campaign copy. Toronto-based, available now.